Soho’s Hottest New Venue
Site visit date 1st November 2024
Opened on 17th October 2024, the Underbelly Boulevard Soho is an exciting, versatile, stylish, multipurpose venue for corporate events in London.
Its unique design which includes, at its heart, a striking auditorium, featuring a fully revolving balcony and stalls levels, can be transformed into a variety of flexible event layouts.
Use the “Get In Touch” button, contact form (scroll down) or email me your venue requirements/brief to helen@mdem.co.uk and I’ll email venue options to your inbox.
What Makes Underbelly Boulevard Stand Out?
The standout feature of Underbelly Boulevard is its auditorium — a striking space that also offers the rare flexibility of either full blackout OR natural daylight. For London venues, natural light is a rare enough, and this venue gives you both options.
The auditorium can accommodate up to 200 guests, making it a great fit for mid-sized corporate events, while its ability to switch between different layouts, including tiered, front facing stage/screen-based events, run way events or in-the-round seating, adds an extra layer.
Versatility and Layout Options
One of the most impressive features of this venue is its versatility. The space can be arranged in various layouts, offering flexibility for seated events and more informal events.
Whether you’re planning a conference, a training session, or even a performance, you can adapt the seating arrangement to suit your needs. The design is modern and functional, with clear sight lines for presentations and speeches, making it easy to engage attendees from every angle.
The auditorium also comes with a state-of-the-art lighting system, easy to use LED lighting in the walls helping your brand the space or set the tone to suit.
Within the venue there is also a Studio.
Perfect for workshops, rehearsals, casting, meetings, and even intimate gatherings.
The Studio is sound-proof and fully air-conditioned and can be tailored to your specific needs. The room comes with floor-to-wall mirrors.
What’s this venue perfect for?
- AGM’s
- product launches
- conferences
- Awards/recognition events
- OR
… how about a corporate party, something different like a magic show, stand-up comedian, corporate awards event, live music performance in the auditorium, where there’s also space within the entrance to have popcorn and ice cream stalls, followed by a private dinner in Artusi where the sight lines are also clear for any announcements or speeches.
Why not start your conference with a warm up act, an ice breaker on the stage or close it with a flourish, something unexpected.
Use the “Get In Touch” button, contact form (scroll down) or email me your venue requirements/brief to helen@mdem.co.uk and I’ll email venue options to your inbox.
Artusi: The Perfect Dining Companion
For food and drink, Underbelly Boulevard’s in-house restaurant Artusi provides a fabulous Italian menu, named after Pellegrino Artusi, the author of “The Science of Cooking and the Art of Fine Dining.”
The restaurant offers up to 200 covers, perfectly matched to the capacity of the auditorium.
Artusi is a fantastic addition to the venue, which officially opened last Friday, 1st November 2024. Ideal for delegate registration, refreshment breaks, seated lunches or dinners following an event, but it can also accommodate casual cocktail receptions, networking breaks or buffet lunches.
The mix of an auditorium and a dining experience gives you the flexibility to design truly unique events — from lunch-and-learns or panel discussions to more relaxed evening events with cocktails and dinner.
If you’re planning an event with speeches or announcements, the venue’s sightlines from the dining area mean you can easily transition from a performance or awards ceremony to a more social, celebratory atmosphere without missing a beat.
Corporate Event Perks:
For corporate event organizers, Underbelly Boulevard Soho offers several key benefits:
Flexible Hire Rates: The venue’s pricing is based on a combination of peak and off-peak hours, with a minimum hire period of 4 hours. Off-peak times are perfectly suited for daytime events, making it a cost-effective option for corporate use.
Two “Snugs”: Quiet, private areas that allow event planners or speakers to prepare and organize away from the main event space. These areas provide much-needed quiet space, especially during larger, more bustling events.
Location, Location, Location
Located in the bustling, creative heart of Soho, the venue is easily accessible for London-based events and provides a quirky, boutique feel that stands apart from more traditional corporate venues.
The venue is a short walk from Leicester Square, Tottenham Court Road, and Oxford Circus Underground stations.
Use the “Get In Touch” button, contact form (scroll down) or email me your venue requirements/brief to helen@mdem.co.uk and I’ll email venue options to your inbox.
Final Thoughts
Underbelly Boulevard Soho offers everything you could want in a modern, multipurpose venue: flexibility, style, and atmosphere.
With its ability to accommodate both corporate events and social gatherings, as well as the impressive Artusi restaurant for food and drink, it’s a venue that sets itself apart from the competition.
The auditorium is an absolute gem based on its revolving balcony and stalls and the natural daylight option. Black out is so complete you wouldn’t know daylight was an option if you didn’t ask.
Whether you’re planning a conference, team-building day, product launch, or something a bit more creative, the Underbelly Boulevard Soho is worth considering for your next corporate event.
Let’s get talking …
I specialise in venues for events.
Let me know if you’d like more information, to check availability for an event or to arrangement a site visit.
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Venue’s own website : https://underbellyboulevard.com/hire/
mdem Ltd 